I lost 18 years of my memory today!
I documented everything back in 2008. Then I lost it all. Now I'm writing again, and this time I'm keeping it.
Back in 2008, I had two blogs on google blogpost (without a paid domain) where I documented almost everything. YouTube didn’t really exist yet. So I just wrote. About midnight client calls. About solving problems for $20 or $30. About the grind.
I lost those backups today. Sometimes I think about how cool it would be to have them now.
But lately I’ve been thinking about why I wrote back then. And honestly, those reasons still apply today.
The Real Issue with Video
People have short attention spans now. Really short.
You can make a video that actually helps someone. Something useful. But if it doesn’t give instant entertainment or dopamine, they won’t watch it. I’ve made those videos. Beautiful ones. And they don’t get the views.
The algorithm favors 60-second reels. But that doesn’t mean longer, deeper stuff isn’t worth making. It just means I need a different way to share it.
Writing Attracts Different People
Video reaches everyone. Writing reaches people who choose to listen.
Someone on Substack has actually decided to hear what you have to say. They have time. They want to understand how you work and why you do it. Those are the people worth talking to.
In 18 years, I’ve learned that a curated audience beats a big passive one every time. They’re the ones who actually implement what you teach. They’re the ones who stick around.
Coming Full Circle
I started with writing because I had nothing else. Now, 18 years later, I’m coming back to it.
Not instead of video. Video is still important for reaching people and showing things visually. But video for polished ideas. Video for proof.
Writing is for the real stuff. The entrepreneurship. The money conversations. The failures. The travel. The relationships. Everything.
Why You’re Here
If you follow my YouTube, you get refined, produced content. That matters.
But here, you get something different. You see how I actually work when cameras aren’t on. You learn from real life, not edited conclusions.
That’s what I’m building here. A space where I can share the full journey and you can actually use it.
So that’s what I’ll be doing. Writing more. Because the best content sometimes isn’t a video. It’s just honest thoughts.